Wear South African

Home of South African brands

About WearSA

Wear South African (WearSA) is a movement driven through the collective vision of a local network of honest, passionate South African fashion industry activists striving to make a difference through design, manufacturing and retail in the Clothing & Textile Industry. The key stakeholder is the Southern African Clothing & Textiles Workers Union (SACTWU). Our purpose is to grow and sustain the local manufacturing sector by creating a sustainable design model that supports ethical sourcing. We aim to empower local creative talent that have the vision and commitment to develop authentic South African fashion brands as a real competitive alternative to our international counterparts. WearSA currently trades under the Blue Collar White Collar, Magents, B.ZAR, Democracy of Denim, 1994 and Relabelled brands throughout its 19 independent, stand-alone stores across South Africa. By successfully achieving our expansion goals over the next 3 years, WearSA will create additional employment for more than 500 South Africans whilst assisting in sustaining thousands of others. The business priority has never been focused on bottom line profits, however WearSA’s commercial success story is merely the by-product of a strong commitment to achieving our purpose.

WearSA celebrates the visionaries, the movers and shakers; the industry stalwarts, the hard workers and toilers, the pattern-makers, the supervisors, the machinist, the delivery truck drivers, the designers, the textile weavers, the shop assistants, and the customers. We are you, and our simple mission is to unite and empower all the people who aspire to design a better South Africa.


Affectionately referred to as "Africa's Grandest Gathering", the Cape Town International Jazz Festival (CTIJF) is the largest music event in sub-Saharan Africa. The festival, now preparing for it's 17th year, is an annual event famous for delivering a star-studded line up. This proudly South African produced event is hosted at the Cape Town International Convention Centre (CTICC) each year on the last weekend of March or the first weekend of April.

Brand Partners

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Magents is a movement. Magents is an Afro Vintage lifestyle. Magents is apparel with a message. Magents apparel has a story that you can feel and touch with every garment that joins you on your most magnificent journey we call life. Magents is based on the African but mostly Southern African lifestyle with all the aromas that makes this continent so flavourful. The African continent as seen in it's valleys, it's trees and mountain springs, the rising sun, the poems written on the faces of it's elders speak to the designs of the apparel and provide inspiration for the artwork, style, material and stitching. Every premium garment is made to tell the story at the heart of Africa.

Website: www.magents.co.za
Instagram: magentslifestyleapparel
Facebook: Magents
It's all about life, passion, a shirt and a tee. It's about carefully made garments with a fantastic fit. There is no future vision or message, just garments with a retro-classic twist for everyone to look stylish in. Clothing that you will want to wear because it's got personality and makes you look and feel good.

Website: www.bluecollarwhitecollar.co.za
Instagram: bluecollarwhitecollar
Facebook: Bluecollarwhitecollar

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Call Us
021 508 5700
8-10 Losack Avenue, Epping Industria 2, 7480 South Africa
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